Desk Calendars 2016
If your company has decided to offer Desk Calendars 2016 as a promotional product, you want to make sure that you consider the design. Consumers need to be guided subconsciously, which is why calendars are such an effective tool. Here are the top five things to consider when you are designing your promotional product.
Use Complimentary Calendar Cycles
While most calendars found in stores will run from January to December, this calendar cycle may not compliment your business. If you offer services or products for educational purposes, it will be better for you to provide a calendar that starts in August and runs through July of the following year. In addition, you will want to have special dates highlighted, such as holidays or district-wide days off. In any case, look at what your goods and/or services are, and make sure you have a calendar that compliments that.
Highlight Known Promotions
If you know what your promotional calendar will look like, consider highlighting it in your Desk Calendars 2016. You do not necessarily want people to know exactly what the prices will be for a good or service, but it is helpful for them to know when you are planning to run a special. Use colors that will reflect that sale when you make the calendar. For example, if you are planning on running a promotion in October, look at using fall colors or have a leaf picture with the text on top with more information.
Location of Business Information
When you are designing your calendar, you want to consider what information about your business you want to have printed. It is ideal to have your business name, logo, contact information, and website listed on the calendar where it is easily visible.
Add Fun Facts
Another consideration that you will need to make is whether or not to have additional words on the desk calendar. However, it can be beneficial to your company to have your mission statement and/or fun facts about you printed on the top of the calendar. Quotes and deep thoughts are often found on planners, but with using fun facts about your business, you are letting people feel like they are part of you.
Know Your Competition
When you are designing your Printed Desk Calendar 2016, it is vital that you know what your competition’s advertisements look like. In addition, you want to see how consumers respond to those ads and take it into consideration when you are designing yours.
By following these five considerations, you will be able to create a useful tool for your current and potential clients. Remember that everything you use (color and design elements) will draw either positive or negative attention. You want to have a calendar that compliments your business, and is designed with colors and fonts that are natural to you.
